Cookie Policy

The Radiator Company is a trading brand of IRSAP UK Limited, part of the IRSAP Group. This policy explains how and why we use cookies and similar technologies on theradiatorcompany.co.uk, and how you can manage them.

When you first visit our site, you'll see a cookie banner giving you the choice to accept all cookies, decline non-essential cookies, or view this policy before deciding. You can change your choice at any time using the cookie settings link in our website footer.

What is a cookie?

A cookie is a small text file that a website places on your computer or mobile device when you visit it. Cookies let a site remember your actions and preferences over time, so you don't have to re-enter them every time you come back or move between pages. Some cookies are set by us directly, and some are set by third parties whose services appear on our pages, such as analytics or payment providers.

How we use cookies

We use cookies for four main purposes:

Strictly necessary cookies: These are essential for the website to work. They let you move around the site, use the basket, and complete a purchase securely. Our site is built on Magento, and these cookies handle things like session management, basket contents, and security. Without them, the store won't function properly. Because they're essential, these cookies are set regardless of your cookie choice and don't require your consent.

Performance and analytics cookies: These help us understand how visitors use our site, so we can improve it. We use Google Analytics 4, set via Google Tag Manager, to collect information such as pages visited, time spent on the site, and how visitors arrived here. We also use Hotjar to understand on-site behaviour, such as how visitors scroll and click through pages, which helps us identify usability issues. This data is aggregated and doesn't identify you personally. These cookies are only set if you accept them via our cookie banner.

Functional cookies: These remember choices you've made, such as your browsing preferences, so we can provide a more personalised experience.

Advertising and targeting cookies: These are used to make advertising more relevant to you and to measure how well our campaigns perform. We use Google Ads for search and remarketing campaigns, and these cookies may be used to show you relevant adverts on other websites based on pages you've visited on ours. These cookies are only set if you accept them via our cookie banner.

Third-party cookies on our site

Some cookies are set by services we use to run the site and aren't controlled directly by us:

Service Purpose Category
Google Tag Manager Manages and deploys other tracking tags on our site Necessary/Functional
Google Analytics 4 Website usage and performance analytics Analytics
Google Ads Advertising measurement and remarketing Advertising
Hotjar On-site behaviour analysis (scrolling, clicks) to improve usability Analytics
Klarna Enables "spread the cost" payment options at checkout Functional
Trustpilot Displays and collects customer reviews Functional

If we add or remove a third-party service, we'll update this table. Each provider has its own privacy and cookie policy governing how it handles data, and we'd recommend checking those directly for full detail on retention periods and data use.

Managing your cookie preferences

The easiest way to manage your preferences on our site is through the cookie banner shown on your first visit, or via the cookie settings link in our website footer at any time afterwards. From there you can accept all cookies or decline non-essential ones. Declining won't affect strictly necessary cookies, which are needed to run the site.

You can also control cookies through your browser settings. Most browsers let you accept all cookies, be notified when a cookie is set, or block cookies altogether. Because browser menus change over time, the exact steps vary, but you'll generally find cookie settings under Privacy and Security in your browser's settings menu:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Safari: Settings > Privacy > Manage Website Data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Edge: Settings > Cookies and site permissions

You can find further independent guidance on managing cookies at www.aboutcookies.org.

Please note that if you block or delete cookies, some parts of our site, particularly the basket and checkout, may not work correctly.

Web beacons

Some pages may also use web beacons (small transparent images, sometimes called pixel tags). These work alongside cookies to help us understand how our pages and email campaigns are performing, and don't collect any personally identifiable information on their own.

Links to other websites

Our site may contain links to third-party websites. We aren't responsible for the privacy or cookie practices of those sites, and this policy applies only to theradiatorcompany.co.uk.

Questions

If you have any questions about this policy or how we handle your data, please contact us or email info@theradiatorcompany.co.uk.

For more detail on how we handle personal data more broadly, see our Privacy Policy.

Last updated: 03.07.2026